Assignment
Branded Content - Social media collaboration between Terribly Tiny Tales (TTT) and Paperboat
1. Pick one brand of your choice (a snack/ beverage/ lifestyle/ tech brand …or something else entirely).
2. Go through their previous ads/social media to get an idea of their tone & personality.
3. Write a one-page concept for a short video (fiction/non-fiction, under 3 mins) for this brand.
Platform: TTT’s Instagram
Audience: 18-25 year olds, Hinglish
2. Go through their previous ads/social media to get an idea of their tone & personality.
3. Write a one-page concept for a short video (fiction/non-fiction, under 3 mins) for this brand.
Platform: TTT’s Instagram
Audience: 18-25 year olds, Hinglish
TTT x Paperboat
BRAND - Paper Boat
PRODUCT AND PURPOSE - The product used is Paper Boat Drink and the purpose is to make people feel the little joys of life.
GOAL - The goal is to remind people who are too caught up in their lives to smile a little and not forget themselves in the process of slogging their way to success.
IDEA - This video is about a man struggling to find his way early on in his career and being burdened by everything at once. He gets a reminder to smile a little in the process and enjoy the simple things in life.
DESCRIPTION - A 23 year old man (Archit) who has just started his first job, away from his hometown, feels like he is thrown into a whole new world. He is shown struggling to make his ends meet on his own, from filing taxes to paying all the bills on his own. His everyday monotonous routine from waking up, heading to office, giving presentations, coming back tired and going to bed is shown on loop.
One day while coming back from office, he bumps into his old friend (Sameera) from school and ends up reminiscing about their school days. It suddenly starts raining out of nowhere and Archit runs towards a broken shed nearby, but Sameera continues to stand in the rain and starts dancing unabashedly in the middle of the road. She insists him to join her but he hesitates and laughs it off by saying, "you are still too childish!". To which she says that you got to keep a kid alive in you, learn to enjoy the crazy little things that make your life worth living. After all, everyone needs a carefree Geet to tell people "why so serious?". Archit isn't fully convinced but Sameera drags him in the rain and they both dance to an old bollywood track playing in the background.
The scene is cut to Sameera's place where they have dinner and then Sameera offers him a drink but Archit being his responsible old self, refuses saying that he has office the next morning so he needs to get up early. To which Sameera laughs and takes out two pouches of 'Aamras Paper Boat". The two have a hearty laugh about how they used to drink all the aamras in childhood during mango season. The video ends with him smiling his way to the office, enjoying the fresh air and greeting the guard with a pleasant smile, delivering the message to squeeze the simple joys of life that can only be found in the smallest of things.
HASHTAG - #squeezethesimplejoys
